Lead capture and qualification
The prospect calls, gets qualified and reaches the team already filtered.
The lead that goes cold in five minutes
Whoever asks a price is deciding now. Five minutes later they are already talking to somebody else.
- The call from the ad comes in while the salesperson is with another customer.
- A name and a phone number get written down, and little else.
- The note stays on a piece of paper or in the head of whoever answered.
- The call is returned the next day, if it is returned at all.
- The browser and the buyer get exactly the same attention.
- The call is always answered, even if five come in at once.
- Budget, timing and reason get asked, as your best salesperson would.
- The lead lands in the CRM with all its fields, nothing typed in.
- The salesperson is alerted straight away, with a summary of what was said.
- The serious one is told from the browser, using your criteria.
Capturing from the next campaign
No change of CRM, no new forms and no extra inbox to empty.
Answering is not the same as capturing
A lead is useful when it arrives whole, qualified and with somebody alerted. Those are three different things.
It asks what your team needs and leaves the contact in the CRM, qualified.
It tells a long-standing customer from a new enquiry, and does not create duplicate records.
And if you have your own way of prioritising, it applies it as it is.
Where one call is worth real money
In these three sectors, losing a call means losing a whole sale. Go into yours.
The party of thirty asks four places for a quote at the same time.
Someone interested in a car calls three dealerships the same afternoon.
Whoever asks about a flat wants to see it this week, not next.
What changes when no call is dropped
These numbers come from businesses that paid for ads and lost half the calls.
Anyone who called on a Sunday used to go to another agency. Now they have a viewing booked for Monday.
The "how is my car doing" calls no longer reach the workshop. We have won back half a morning.
What everybody asks
Five quick answers to get the doubts out of the way.
Try it with your next campaign
Connect it to your CRM and the next call comes in already qualified.
The phone causes more trouble
If this one rings a bell, these three will too. Each is solved on its own.