heydiga, Audi, SEAT, Toyota and Triumph: what the press said and what heydiga does in a dealership
Between March and April 2026, several outlets ran headlines saying that heydiga is partnering with, or signing agreements with, Audi, SEAT, Toyota and Triumph. In a dealership, heydiga's AI receptionist answers every call, separates sales from aftersales and leaves the test drive or the workshop appointment booked. Before you choose one, check what it does in yours.
David Zafra · · 7 min read ·
- A dealership has two phones in one: the sales line and the workshop line.
- Calls come in while the team is busy with a customer or a car.
- What helps is a call that ends in an appointment, a test drive or a clear note for the team.
- With several sites, each one needs its own diary and opening hours.
- A negotiation, a complaint or a technical case always goes to a person on the team.
What has the press said about heydiga and the car brands?
That heydiga is partnering with Audi, SEAT, Toyota and Triumph, according to headlines in three outlets.
- Europa Press, 24 March 2026: its headline says heydiga is partnering with Audi, SEAT, Toyota and Triumph.
- La Sexta, 28 March 2026: its headline says heydiga, a Spanish startup, is partnering with Audi, SEAT, Toyota and Triumph.
- El Referente, 3 April 2026: its headline says heydiga has signed agreements with Audi, SEAT, Toyota and Triumph.
The links are in the sources section and on heydiga's press page. This guide adds nothing to those headlines: from here on, what counts is what the product does, according to its own pages.
Why does the phone matter so much in a dealership?
Because that is where workshop appointments, test drives and enquiries from people who want to buy begin.
Callers want an answer now: they ask for a workshop slot, change an appointment, ask how their car is getting on or whether a model is available. If nobody answers, that call ends without an appointment. And the call comes in just when the adviser is with another customer, the workshop is flat out or a delivery is under way.
With several sites it gets more complicated: each one has its own diary, opening hours and team, and they all have to stay consistent with one another.
What should an AI receptionist do in a dealership?
Always answer, work out whether the call is about sales or aftersales, and leave the next step done.
| What happens | What it should do |
|---|---|
| Someone calls about a workshop appointment | Book it according to the workshop's real workload and the type of job |
| A customer calls about the status of their car | Recognise them and tell them where things stand |
| They ask about prices, lead times or what a service includes | Answer with the information the dealership has loaded |
| A sales lead comes in after hours | Capture the model, budget and timeframe, and leave a note for the team |
| They want to test-drive a car | Book the test drive around the salesperson's diary and the car's availability |
| They ask for something that needs judgement (a negotiation, a complaint, a technical case) | Pass the call to a person with the summary ready |
Source for the features: digamotor and franchised dealerships, checked on 3 November 2026.
How does it work across several sites?
Each site keeps its own diary, opening hours and team, and everything is visible in a single dashboard.
According to heydiga's franchised dealerships page, each site can have its own line or share a number that distributes the calls. There are two ways to use it. In “backup mode”, the AI receptionist only picks up missed calls and calls that come in after hours. In “front-line mode”, it answers the main number and passes complex cases to the team. The page does not say which plan allows bookings across sites, so ask before you sign up.
Which calls have to go to a person?
The ones that call for judgement, trust or a decision.
| The AI receptionist handles it | It goes to the team |
|---|---|
| Workshop slots and rescheduling | A negotiation |
| The status of the car | A technical case |
| Questions about lead times, loaded prices and services | A complaint |
| Capturing the lead and booking the test drive | A customer who would rather speak to someone on the team |
How do you test it before signing up?
With your real workshop software and diary, noting down how each case ends.
- A workshop appointment for a type of job that takes longer than another.
- An enquiry about the status of a car.
- A sales lead after hours.
- A test drive with the salesperson who handles that model.
- Two calls at once.
- A question that has to go to a person.
- The workshop software or the CRM not responding: the appointment cannot be treated as confirmed.
That last rule applies to any provider, heydiga included. If you want to compare options, see the six AI receptionist options for garages and car dealerships.
Where heydiga fits
The AI receptionist from digamotor, heydiga's product for the motor trade and garages, answers your business's calls and WhatsApp messages in a natural voice. It books into your diary and works 24/7. Right from the first sentence, it separates sales calls from aftersales calls and sends each one to the right department.
- With Quiter, TallerGP and HubSpot, it works with the workshop software and the CRM you already use.
- To see how it captures and qualifies callers, look at the use cases for lead capture and qualification and after-hours calls.
- For the detail by type of business, see the franchised dealerships page.
You keep your number and there is no lock-in. Diga Pro, the plan for groups with several sites, starts at €279 a month excl. VAT. The trial is free.
Book a demo of digamotor's AI receptionist (opens in a new tab)
Frequently asked questions
Does the dealership have to change its number?
No. heydiga's franchised dealerships page says “Keep your number”. You explain how the business works, connect the workshop software and the CRM, and divert the phone.
Does it handle sales and aftersales on the same number?
Yes. It separates them from the first sentence and sends each call to the right department.
Can a group with several sites use it?
Yes: each site can have its own line or share a number, with its own diary, opening hours and team. Everything is visible in one dashboard. The page does not say which plan includes bookings across sites: ask in the demo.
What is an AI voice agent and how is it different from an AI receptionist?
It is the same tool under another name. “AI voice agent” is the term people search for. “AI receptionist” is what heydiga calls it, because it does a receptionist's job: it answers, resolves, books and passes to a person whatever needs judgement.
Is there a lock-in?
No. The pricing and digamotor pages say “No lock-in”, with prices shown excluding VAT.
Sources
- Europa Press, 24 March 2026, headline about heydiga and the car brands, at europapress.es (opens in a new tab).
- La Sexta, 28 March 2026, headline about heydiga and the car brands, at lasexta.com (opens in a new tab).
- El Referente, 3 April 2026, headline about heydiga and the car brands, at elreferente.es (opens in a new tab). Headlines checked on heydiga's press page on 3 November 2026.
- Features, integrations and prices: digamotor, franchised dealerships and pricing, checked on 3 November 2026.
How it was written: written with the help of AI tools; reviewed and checked by the heydiga team.
